In The Spotlight


LCD_helpcenterl
Development

Introducing the PECO HelpCenter

Posted  May 4, 2012  by  

We are happy to introduce this new resource for PECO customers. Our goal is to not just offer great equipment, but provide operators with the resources needed to be successful. The HelpCenter will be a place where you could find: Helpful articles about new ideas or how to improve your business. How to and training [...]

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elephantsign
Sales/Marketing

The Art of Car Wash Signage

Posted  March 20, 2012  by  

There has never been a more important time to communicate effectively with your customers. Competition is fierce in most markets, and consumers have less disposable income available. And what they do have, they are less willing to spend. This is no time to take your most powerful and important marketing tool for granted. Your on-site [...]

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Beakers
Production

Becoming a Car Wash Chemist

Posted  March 19, 2012  by  

Remember when you were sitting in your High School chemistry class thinking, “I’m never going to need to know about chemistry in the real world”? Now, as a car wash professional you wish you had paid a little more attention. However, with some basic knowledge and enough trial and error anyone can become a great car wash chemist. [...]

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locationmap
Development

Keys To Great Site Location

Posted  February 24, 2012  by  

When building a new car wash perhaps the biggest question is location.  No decision has more permanence. Here are some tips collected from industry veterans when it comes to choosing a location: Be Patient When it comes time to start looking for a location, entrepreneurial energy and emotion are usually running pretty high. You can picture your beautiful [...]

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Receipt_Printer

Smart Ways to Increase Your Average Car Wash Ticket

Increasing your average ticket has always been an important part of a successful carwash, but with car counts shrinking or stagnant at many locations, there has never been a more urgent time to focus on getting the customers yo...
 
 
carline

Smart Ways to Attract New Customers

Quick question: what is your current strategy to acquire new carwash customers? If you don’t have a quick answer, it might be time to come up with one. The reality for all businesses is that some customers will be lost over t...
 
 
Car-Wash-Coupon

Kicking The Discount Addiction

In late 2008, when the Great Recession began to show its teeth, retailers didn’t know what to do. Before the public fully understood the extent of the housing bubble, Lehman Brothers, Washington Mutual and AIG were down on th...
 

 
greenwash

What it Means to be Green in Car Washing

Green marketing might be the carwash industry’s biggest opportunity since we swapped out brushes for cloth. To date, however, few operators have been willing or able to make environmental issues a core part of their business ...
 
 
happypeople

Smart Ways to Improve Customer Loyalty & Frequency

The “Great Recession” has affected businesses across the globe and carwashes have been far from immune. One big reason why is although consumers are still shopping, they are doing so less frequently. The key for carwash ope...